The Provo-Orem Chamber of Commerce will kick off a "Shop Utah Valley" campaign Saturday in the University Mall parking lot.
The campaign is designed to encourage Utah Valley residents to shop in local stores and to buy from Utah Valley merchants."When people shop here, they're helping their neighbors, and they're broadening the tax base," chamber President Steve Densley said.
Billboard space was donated by Reagan Outdoor Advertising, while paper for the signs was paid for by the chamber, Densley said.
"With little exception, there's nothing a person can't buy here that can be found somewhere else," he said. "With Utah Valley having one of the lowest cost-of-living standards, products are cheaper here."
The Saturday festivities will include a sign on wheels that will periodically be moved around Utah Valley. The ceremony will take place at the southwest corner of the mall parking lot.