Salt Lake banker Ross E. Kendell has been named 1988 campaign chairman for the United Way of the Great Salt Lake Area.

Kendell, president and chief operating officer of Key Bank, will direct the fall fund-raising activities for local participating health and human welfare services. He succeeds Wm. James Mortimer, publisher of the Deseret News. Mortimer was chairman of the 1987 campaign, which raised a record-breaking $4.5 million."We are so pleased to have Ross Kendell as part of our United Way effort," said Nancy L. Giles, chairman of the United Way board. "Despite his tremendously busy schedule, he is willing to sacrifice the time and effort needed on behalf of the welfare of the entire community."

Kendell, a graduate of Utah State University and the University of Wisconsin, has served as president and chief operating officer of Key Bank since April 1, 1987. He also serves as president and chief operating officer of Key Bancshares of Utah Inc. and as a director of Key Pacific Bancorp, Commercial Building Corp. and CSB Leasing.

He is chairman of the Utah State University Alumni House Fund Drive and a member of the Utah Economic Development Committee. He is a member of the Salt Lake Chamber of Commerce, Salt Lake Rotary Club, Utah Republican Governor's Club and the Alta Club.