The International Council of Shopping Centers will present the Mountain States Idea Exchange Feb. 13-14 in the University Park Hotel.

At a dinner Feb. 13, Michael Murphy, senior vice president of Mrs. Fields Cookies, will explain the success story of the company.Events on Feb. 14 will include a panel discussion on putting lost shopping center dollars to work, the economic forecast for the Intermountain West, how to effectively market and promote your shopping center to tenants, how to use direct mail marketing effectively to reach tenants and how increase rent percentages by increasing tenants' gross sales.