Jess Oppenheimer, who created the wildly popular "I Love Lucy" and wrote for such greats of the Golden Age of Radio as Jack Benny and Edgar Bergen, died Tuesday.

Oppenheimer, 75, died in Los Angeles of heart failure, the family said Wednesday.

Oppenheimer's career began in 1936 when he left his father's fur business in San Francisco and went to Hollywood to work in the advertising business.