Today's ambitious women are "looking for the superficial things" in males, says a group that announced Donald Trump, Tony Danza and Lou Gossett Jr. are among the year's 10 most watchable men.

The list in 1988 represents a variety of attributes that include attractiveness and success, Suzy Mallery, president of the 15,000-member Manwatchers Inc., said Monday.`They want it all, and this year's list has it," Mallery said. "Big bulging muscles have never been important, but now dress, grooming and keeping in good physical shape has become much more important.

"Good manners and communication are equally essential."

But women seem to be looking more at looks, Mallery said. "Today's ambitious women are looking for the superficial things, the bright and the savvy. It wasn't that way when we started in 1975," she said.

Also making the grade this year were Paul Newman, Mel Gibson, Kenny Rogers, John F. Kennedy Jr., Andrew McCarthy, Alan Thicke, and Tony Curtis.

Three previous contenders - Burt Reynolds, Tom Selleck and Don Johnson - weren't eligible this year because Manwatchers elevated them to its Hall of Fame, allowing room for new faces. Previous inductees include Clint Eastwood and Robert Redford.