Brasher's Salt Lake Auto Auction and 100 participating car dealers have contributed more than $10,000 to "25 for X-mas" (Quarters for Christmas), a charitable program sponsored by KSL to buy shoes for low-income children.

Each year KSL puts money that is collected into a special account. The Utah State Division of Family Services provides "shoe" certificates to eligible families, who take them to participating merchants. The merchants, in turn, bill KSL quarterly.