Almost 80 percent of hotels now lure guests with such amenities as plush bathrobes, VCRs and designer shampoo.

Now add football to the list of attractions, according to a recent Laventhol & Horwath study.Holiday Inns has introuced a multimillion dollar marketing program to reach the 63 percent of adults who follow professional football. Select hotels will offer an "NFL Suite," complete with large-screen TV, football memorabilia and ballpark snacks from room service.