In a departure from the normal graphics on soft drink bottles and cans, the Coca Cola Bottling Co. of Salt Lake City has unveiled a new design for cherry Coke and diet cherry Coke that helps boost Utah tourism.
Richard Vigos, general manager of the Salt Lake operation, said the two-liter bottles and 12-ounce cans feature a stylized skier booming down the mountain with "Ski Utah" emblazoned above the cherry Coke and diet cherry Coke logos.Colors on the new labels are burgundy, silver, yellow, white and blue as opposed to the old labels of red, burgundy and white. They are called "cherry sizzlers," are being test marketed in Utah only and are available in grocery, convenience, sporting goods and department stores, Vigos said.
"Cherry Coke is a unique soft drink which appeals to those with an adventurous lifestyle, much like Utah's avid snow skiers. We're proud to be a leader in testing this new packaging," Vigos said.
Georgia Camp, public relations program manager from Coca Cola's headquarters in Atlanta, Ga., said there are no definite plans to change the labels on cherry Coke and diet cherry Coke bottles and cans produced in other areas to emphasize something for which they are famous, but it is a possibility.
Camp said Coke officials will be looking at sales of the newly labeled bottles and cans to determine how readily they are accepted. Cherry Coke was introduced in 1985 and diet cherry Coke came along in 1986. Vigos said both products are selling well.
Bob Bailey, executive director of Ski Utah, considers the new labels as "an exciting extension of current promotional plans for the state's ski industry."