Jim Ure Co., a Salt Lake advertising consulting company, has been named a first-place winner of the International Bottled Water Association's Aqua Award for a television commercial produced and aired in 1988 for Mount Olympus Waters Inc.

Titled "Pristine," the 30-second advertisement shows Mount Olympus and emphasis the location of the Mount Olympus spring in a federally designated wilderness area.Principal photography for the ad was provided by Michael Stauffer, the Video Company and Mel Hardman. Additional production support was provided by Steve Fukushima, KSL-TV. Copywriting and direction were by Ure with special effects editing at Skaggs Telecommunication Service Inc. and Video West.