Media personalities will compete Thursday in "The Great AT&T Coleslaw Media Bowl" to benefit the homeless.

The contest will be at noon in the ZCMI Center, 36 S. State.Deseret News social services writer Lois Collins will be a participant.

AT&T is providing $10,000 in prize money. The money will be donated to launch an employment outreach program for the homeless at the Salt Lake Community Shelter and Resource Center.

The outreach program is designed to assist the homeless in developing or improving their work skills. The homeless participating in the program will be trained and supervised initially as temporary employees of the shelter. Participants will gain work skills and will eventually be placed in employment opportunities in the business community.

The public is encouraged to attend the coleslaw bash and to bring canned fruit and vegetables.