Memorial services were held Oct. 13 in Portland, Ore., for Anton F. Peterson, 79, former executive vice president and general manager of the Newspaper Agency Corp., who died Oct. 6 in California.

Mr. Peterson, known to his friends as Tony, died in a San Jose hospital of a heart attack.He was head of the NAC from 1952 to 1964, when he left Salt Lake City to become the general manager of the San Jose Mercury News.

A native of Astoria, Ore., Mr. Peterson was graduated with high honors in business administration from the University of Oregon and received a master of arts degree in merchandising and business from New York University. He then joined the business staff of the Oregon Journal in Portland and later became vice president of the newspaper. In 1952 he was appointed business manager of the Salt Lake Tribune. That same year he became business manager of the newly formed NAC and was promoted to general manager in 1957.

He was president of the Salt Lake Rotary Club, director of the Utah Industrial Relations Council and the Citizens Rate Bureau and a member of the Salt Lake Chamber of Commerce Board of Governors. Mr. Peterson was a member of the boards of the United Fund and First Federal Savings and Loan Association.