Couch potatoes arise! The time has come for all fellow couchies to get out of the house and enjoy a good flick at the theater - all at an affordable price.
Movies 8, Provo's answer to the high-price movie ticket, opens Friday night to the public and will charge only $1 admission at each of its eight theaters, seven days a week, 365 days of the year.The catch is that the theater, a Cinemark Theatre complex, shows movies after they play at first-run movie houses and before they are released on video. So if you want to save money you just have to wait.
At Thursday's grand opening ceremony, almost 2,000 dignitaries throughout the community came to check out the Movies 8 complex. A number of them watched the movie "Willow," and experienced the THX Sound System designed by George Lucas.
Mike Senio, director of marketing for Cinemark, said Movies 8 has the first auditorium in Utah with the Lucasfilm Ltd. THX Sound System. The remaining seven theaters, each seating about 300 people, are equipped with stereo sound.
Movies 8, located at 2424 N. University Parkway in the Plum Tree Shopping Center, also houses a game room in its modern decor of neon signs and bright colors.
The complex will show five movies every weekday from noon until about 9 p.m., and six movies a day on weekends, from noon to past midnight.
Greg Herman, manager of Movies 8, has 40 employees working with him.
Senio said Cinemark opened a dollar house in Provo to take advantage of the untapped market for discount theaters.
Steve Densley, Provo/Orem Chamber of Commerce president, said, "This will make a nice night out for young people and young families. I think it will do well in our college town and will fill a niche in the market."
Cinemark Theatres, with headquarters in Dallas, is among the 10 largest theater groups in the nation, Senio said. It has 75 theaters in 12 states.
The company offers different concepts in motion picture theaters, company officials said. As well as discount theaters, they also build first-run theaters with admission prices below the industry average.