As recently as five years ago, the name was quiet simply "the box office" or "the ticket office," and essentially all it did was process the season tickets for distribution or sold tickets either on the day of the game or a few days in advance.

Then came a major change during the latter part of the 1983-84 season and throughout the 1984-85 seasons the concept of operation was changed and the cozy little area behind the ticket windows on the north side of the main lobby i the Salt Palace became known as the "Jazz Marketing Center."But, as Jazz marketing vice president Jay K. Francis said, when the center began to expand, the name was again changed to "Customer Service Center," and that is what it is called today.

Many fans have no idea that when they dial the 355-DUNK in the Salt Lake Area, or 621-DUNK in the Ogden area, or 377-DUNK in the Provo area, that they are being connected right to the heartbeat of the Jazz ticketing operation and that they can conduct any conceivable ticketing transaction right over the phone including selecting the actually seats they will sit in at the Jazz basketball game they wish to see.

The Customer Service Center handles the purchase and distribution of season tickets, the purchase and distribution of 20-game plans, group sales, in-person souvenir sales and serves as an information center for Jazz news of trades, players signings, injuries, game times, and game-night special promotions.