William R. Swinyard, a professor in the School of Management at Brigham Young University, has been named the first recipient of the Fred G. Meyer Chair in Retailing.

The chair, funded by an endowment from the Fred Meyer Charitable Trust, was established to expand and complement the activities of the Skaggs Institute of Retail Management. The funds will finance instruction and scholarly research in retail management and will be used to encourage the development of high standards of personal conduct and morality in retail business.BYU President Jeffrey R. Holland, who made the announcement, said the new chair is "another major step toward the School of Management's goal of becoming the standard of excellence in business education."

Swinyard received a bachelor's degree in English from BYU, an MBA from the University of Michigan at Ann Arbor and a doctorate from the Stanford University Graduate School of Business.

He joined the BYU faculty in 1978 after having taught at Arizona State University, University of Santa Clara in California and Southern Utah State College. He received BYU's School of Management Outstanding Faculty Award in 1984, the year following his appointment as professor of business management.

During his teaching career he has picked up additional honors: the Stephen Mack Covey Professor of Entrepreneurship and Small Business (1986), outstanding professor at the National University of Singapore (1985), Exxon outstanding teaching award (1982) and outstanding business teacher, Arizona State University (1977).

Before entering teaching, Swinyard worked for several companies, including Carnation Company, MSL Industries, Vivitar Corporation and Saga Enterprises.