Salt Lake-based JB's Restaurants Inc. said it will install its new Baker's Corner concept into all JB's restaurants beginning in June with the rollout expected to be completed by December.
JB's currently has the Baker's Corner in 21 of its 134 JB's restaurants. Based upon 12 weeks of consumer response in test market, dessert and bakery items are expected to be purchased by 20 percent of JB's customers and contribute incremental sales dollars of approximately 5 percent. It is expected to cost $15,000 per restaurant to install the bakery cases and necessary equipment.JB's Baker's Corner features cookies, muffins, pecan sticky buns and "Plush Pippin" gourmet double crust and cream pies. The company said research indicates that the bakery enhances the image of the "total JB's concept."