Red was the color to be seen in at a recent luncheon honoring Rick Majerus, head coach of the University of Utah basketball team, for focusing national attention on the state during the Runnin' Utes successful season.
Tourism industry employees were asked to identify themselves at the 6th Annual Utah Tourism Achievement Awards luncheon, held at Symphony Hall, by wearing the favorite color of Ute fans.Majerus, who led the Runnin' Utes to the NCAA basketball tournament after a season during which they were nationally ranked, was presented with the National Achievement Award.
Other winners announced at the luncheon were Delta Air Lines, the Corporate Award; Lonnie Campbell, the Allied Award; Bicycle Utah, the Regional Award; and Marian Eason, the Professional Award.
Fred Rollins of Delta Air Lines accepted the company's award, which was given for the airlines efforts to promote the state by flying journalists, travel agents and meeting planners here as well as by sponsoring events such as the Showdown Classic.
Campbell, director of International Programs at Weber State University, has attended trade shows for the Golden Spike Empire Travel Region, organized travel programs for visiting dignitaries and designed special ski racks and educational programs for visiting Japanese students.
Russ Veenema and Jan Wilking accepted the award for Bicycle Utah. Bicycle Utah earned it by promoting the sport all over the country, developing cycling maps for each of the state's travel regions and being actively involved in trail development throughout the state.
Eason, director of the Grand County Travel Council for six years and the Dinosaurland Travel Region for the past three years, also chairs the Utah Travel Regions Association. She helped develop the state's system of Scenic Byways and Backways and helped select a hospitality program that is being implemented statewide.
The luncheon culminated National Tourism Week, which was May 5 through May 11. The week is held annually to remind the public of the economic impact of the tourism industry.