Ever stand in a grocery store aisle, unable to choose a single box of cereal from the hundreds lining the shelves?

Last year more than 13,000 new products were introduced in American supermarkets. This year, expect 15,000 more."We don't need 16 flavors of health bars," said Joseph Palmer, owner of Palmer's Supermarkets in Stamford, Conn. "The redundancy is out of control."

Palmer and thousands of other grocery store operators are literally getting a taste this week of what's new as more than 1,000 companies offer samples of their latest products at the Food Marketing Institute's annual trade show, the largest of its kind in the world.

Iced coffee in a can is a big item this year. Food for people on the run, like microwaveable sausage on a stick wrapped in a pancake, are hitting the market along with a plethora of other microwaveable goodies.

Manly Molpus, president of the Grocery Manufacturers of America Inc., rejects the notion that there may be too many products.

"It's what makes America great," he said.