Where born: Danville, Calif.
Family: Wife, Lorelle; five children: Christian, Kelley, Troy, Ryan and Hayley.
Education: B.A. in communications from Brigham Young University, 1977.
Primary products: Commercial sales of business telephone systems, automated attendant/voice mail systems and cellular phones
Primary market: State of Utah
Number of employees: 3
Annual Sales: $650,000
First "real" job: Ranch work hauling hay, moving sprinkler pipe, fixing fence on my father's ranch in northern California.
Management style: Delegation of responsibilities with assurance of follow-up from employees. Customer satisfaction is our goal.
Strategy for success: Meet the customers' needs and objectives to ensure their satisfaction.
A memorable failure: Leaving the telecommunications industry to briefly work for a software company.
Heroes: Anyone who is trying to make life a pleasant experience for other people.
Leisure time and hobbies: Scouting takes up most of my leisure time, but racquetball and golf are fun.
Favorite book and movie: Book, "All Creatures Great and Small"; movie, "The Sound of Music."