Paramount Pictures, the last movie studio still based in Hollywood, has announced it will launch a line of consumer goods that evoke the spirit and magic of the fabled film capital.
Called Hollywood Paramount Products, the collection includes goods from dinnerware to bedding and is expected to be sold internationally.But unlike goods usually marketed by the studios, the products are not emblazoned with logos or entertainment characters. Instead they will evoke the Art Deco look of Hollywood in the 1920s and 1930s.
"We believe that consumers will want to own products that evoke the style and sophistication of Hollywood and have the cachet of carrying Paramount's name," Arthur Cohen, president of worldwide marketing for Paramount's Motion Picture Group, said in a statement.
Paramount is now marketing the collection to potential manufacturers and plans to have items available in stores from spring 1992.
The collection is expected to be sold in department and specialty stores, Andrea Hein, senior vice president of merchandising and licensing for Paramount, said. She declined to give estimated retail prices and said the collection is also expected to be sold in Europe and Japan.