Arch L. Madsen, a retired broadcasting executive and organizer of a group that works to resist bigotry and build understanding, will

receive that organization's award for his humanitarian efforts.He will be presented the Brotherhood/

Sisterhood award at the May 23 banquet of the National Conference of Christians and Jews, an organization of people from many religions and races. The banquet will be held at 7 p.m. in Little America Hotel.

President emeritus of Bonneville International, Madsen spearheaded organization of NCCJ's Salt Lake chapter in the early 1960s. At that time, Salt Lake City was the largest city in the United States without a chapter, according to Joseph Cannon, president of Geneva Steel and chairman of the banquet committee.

Madsen and other business and professional leaders formed the group's leadership. They raised funds from the annual dinners, using the money to begin programs to promote unity among various community groups and to build better relations between Utah's ethnic and religious communities.

Proceeds from the dinner are used to build programs that will promote NCCJ's ideals. The programs include Anytown, USA, a weeklong summer experience for high school students from various religions, races and Utah communities; and the Green Circle, an elementary school program to help small children appreciate others who are different.

NCCJ also speaks out against acts of prejudice and bigotry that surface in Utah.

Madsen's first experience with the National Conference of Christians and Jews was attendance at an awards dinner for former Michigan Gov. George Romney and the late Nelson Rockefeller in New York City. Madsen and his family moved to Utah shortly afterward, and he began the work of organizing the Salt Lake chapter.

Tickets to the dinner may be obtained by calling 277-0528.