VITAL STATISTICS\Age: 57.\ Where born: Mountain Home, Duchesne County.

Family: Wife Hazel and children Allan, Shauna, Kent, Lyn, Terry and Laura and 18 grandchildren.

Education: Attended Brigham Young University and the University of Utah, 1951-60.

Primary products: People and animals or is it animals and people?

Primary markets: Statewide, nationwide and worldwide.

Number of employees: 60 full-time, 120 seasonal and 160 volunteers.

Annual visitors: 700,000 plus. Animal inventory, 1,200 to 1,400.

PERSONALITY PROFILE\ First "real" job: As a young boy, I worked on my father's ranch and dairy farm. It was great training in hard work.

Management style: Surround yourself with good people, provide training, then let them do their job.

A memorable failure: Don't remember failures. Be positive.

Heroes: My father, my mother, my wife and James E. Hogle.

Leisure time and hobbies: Reading and sports activities, especially golf.

Favorite book and movie: Books: anything by Mary Higgins Clark and Louis L'Amour.

Movies: My Fair Lady and Thoroughly Modern Millie.