President, Jefferson Institute
123 W. Center, Provo\VITAL STATISTICS
Age: 42\ Place of Birth: Woodland, Calif.
Family: Wife, Elizabeth; seven children (five living)\ Education: Master of arts degree in communications from Brigham Young University
Primary product: Business and investment seminars and other related materials.
Primary Market: People seeking further education in business and investment strategies.
Number of Employees: 21 full time; 4 part time\ Annual Sales: Figure not available\
PERSONALITY PROFILE\ First "real" job: Fund-raising director.\ Management Style: Aggressive, delegation.
Strategy for success: Marketing - gorilla style - identify a product that customers want and find innovative, aggressive marketing plans. Then fulfill with excellence.
A memorable failure: Left Saudi Arabia with only luggage after contract to build 1,000 homes fell through.
Heroes: My father, Thomas Jefferson, Abraham Lincoln.
Leisure time and hobbies: Children, sports, skiing, writing.
Favorite book and movie: "E-Myth" and "Ferris Bueller's Day Off."