Bruce F. Baird, 56, former head of the sociology department and acting dean of the College of Business at the University of Utah, died of a heart attack March 22, 1991, at his Salt Lake County home.

As a professor of management at the U., he received the Outstanding Graduate Professor Award in 1985 and the University Distinguished Teacher Award in 1988 and was scheduled to teach three classes there spring quarter.Dr. Baird received a bachelor of science degree in chemical engineering at the U., a master of business administration degree at Harvard and a doctorate from the University of North Carolina at Chapel Hill.

He had been president of the Utah Diabetes Association. He was a member of The Church of Jesus Christ of Latter-day Saints.

Funeral service will be at noon Wednesday in the Mount Olympus 2nd Ward, 3862 E. Oakview Drive (4275 South). Friends may call at Wasatch Lawn Mortuary, 3401 Highland Drive, from 6 to 8:30 p.m. Tuesday and from 10:30 to 11:45 a.m. Wednesday at the church. Burial will be in Wasatch Lawn Memorial Park.