In the tradition of "Live Aid" and "Farm Aid," look for "Earth Aid" to be coming your way in August - and look for it to be coming from Utah.
The environmental benefit, scheduled for Aug. 16 and 17, will originate in Park City. ParkWest, to be exact.And the man in charge will be a Salt Laker - Michael Bloom, president and CEO of Special Interest Productions, will be the executive producer.
"The primary goal of the show is to raise funds for environmental groups and raise the awareness of people out there," Bloom said. "We're really hoping this event is going to have an impact, not just locally but internationally."
Toward that end, television rights have already been sold in Europe and Asia. And negotiations are continuing with MTV, which Bloom said has expressed a great deal of interest in broadcasting the event on tape-delay.
All of the money raised will be donated to The Earth Fund, an environmental group founded by philanthropist Laurance Rockefeller, and will be distributed to organizations including Mothers and Others for a Livable planet, Kids and Teens in Action and various efforts to save the rain forests.
Friday, Aug. 16, will be devoted to country music and Saturday, Aug. 17, will feature pop and rock. Although the list of performers has not been finalized, Bloom expects lots of heavyweights along the lines of those who appeared in "Live Aid."
"We can't confirm who'll be there yet," Bloom said. "But we're having to say no to people."
Along with the musical acts, Bloom plans several looks at Utah scenery - a nice boost to the state.
NBC CHEERS: Those huge sighs of relief you heard the other day were coming from the folks at NBC (and the many NBC affiliates around the country). The Peacock has finally worked out a deal that will bring "Cheers" back for its 10th season next year.
Not that it was easy. There was a great deal of haggling between the network and Paramount (the studio that produces the show). Reports indicated that Paramount wanted $4.5 million per episode next season - an astounding increase over the $1.25 NBC was paying this year. (No financial details were released, but it appears the final figure was nowhere near $4.5 million.)
Thus NBC, which is barely holding off ABC and CBS in the ratings wars, manages to hold onto the No. 1 show on TV - and strengthen its hand considerably.