Three Utah radio stations, KLZX, KSL and KSFI, were recently ranked by Arbitron's radio ratings as being among the stations with the biggest audiences in the nation for their particular markets.
KLZX (FM-93.3) is in fact ranked as the No. 1 "classic rock 'n' roll" radio station in the nation, according to its 8.4 percent Wasatch Front audience share. In other words, no other U.S. classic rock station has a bigger percentage of its market audience than does KLZX.KSL (AM-1160) is ranked second in the news/information category with a 9.6 percent audience share. The top station in the nation is KMOX (St. Louis) with a phenomenal 16.6 percent audience share.
KSFI (alias FM-100.3) was the other Utah station ranked by Arbitron with an eighth-place finish (8.3 percent audience share) in the adult contemporary category.
The low percentage for KLZX's winning share might, at least in part, be due to the fact that classic rock is a specialized musical format. Both new/information and adult contemporary formats are much broader in their scope of audience and thus attract more sheer numbers of listeners.
Arbitron based this information on listeners age 12 and up during the fall of 1990 from the Mondays to Sunday, 6 a.m. until midnight, period.
- KALL (AM-910) has signed Tom Barberi to a new five-year contract. He started at KALL in July 1971, and this new deal ensures that Barberi will celebrate his silver anniversary at the station in 1996.
"Tom Barberi is still the premier radio personality in this market," Jan Bagley, station manager, said. "His ratings continue to hold, and in a business that's notorious for job changes, to be in one place with one station 20 years speaks for itself."
Bagley said Barberi's current contract is nearing its expiration and many other competing stations were after his services.
Barberi, a native of northern California, is famous in local radio for his "check" on the Legislature and also for his "It's Your Nickel" segment.
- In other KALL news, the station has the contract to broadcast Salt Lake Trappers games this year. This is a new addition to KALL's play-by-play schedule. The game announcer will be Kurt Wilson.
- KFMY (AM-960) has been broadcasting a series of shows that highlight the progress Utah Valley is making in the business and technology fields. A show March 15 hosted by Randy Holman featured the progress of aviation and related industries in Utah Valley.
- KBYU (FM-89.1) - "Parsifal," (Act 3), Richard Wagner's operatic setting of the story of the search for the Holy Grail, airs Sunday, March 24, 1 p.m.
Beginning, Friday, April 5, 7 p.m., KBYU will begin broadcasting a series of programs by the Minnesota Orchestra each week during that regular time slot.
- KSL (AM-1160) has appointed Richard O. Mecham as its new general sales/marketing manager. He comes to KSL from KKLZ/KMTW in Las Vegas, where he was general manager. He also taught broadcasting courses at the University of Nevada at Las Vegas.
Mecham is a University of Utah graduate and also attended Brigham Young University. He is a past president of the Nevada Broadcasting Association and also worked for radio stations in Washington, D.C., and Maryland.
- Here are highlights of upcoming programming on KSL:
Saturday, March 21:
7-10 a.m. - Alternative grasses and their uses in Utah will be discussed by Howard Horton and Ralph Whitesides, guests on "The Greenhouse Show."
10-11 a.m. - "Car Radio" will examine auto problems with Carl Mason from Tunex.
11 a.m.-noon - Eugenia Chapman, "The Queen of Clean," will be the guest on "Your House."
Sunday, March 24:
10-10:30 a.m. - "Getaway" will talk about the new boom in travel with George Stohl from Red Carpet Travel.
11 a.m. - Regional finals in men's NCAA basketball will pre-empt the "Health and Fitness Show.
Monday, March 25:
10 a.m. - World-renowned baby doctor Benjamin Spock will discuss baby and child-care tips with Doug Wright.
Tuesday, March 26:
10 a.m. - "The KSL Cooking Show" will examine soup recipes. (Another installment of the show will be Thursday, March 28, 10 a.m.)
11 a.m. - Chris Hicks will examine the previous night's Academy Awards.
Wednesday, March 27:
10 a.m. - Peg Sower will discuss tuberculosis.
Thursday, March 28:
11:30 a.m. - Jan Hadley and Janice Perry from the Utah State Tax Commission will answer listeners' tax questions.