The headline "ROLL 'EM" on the Daily News front page Friday signaled the post-strike rebirth of the the racy tabloid that was once the nation's largest daily newspaper.

Cheered by hundreds of workers, British publisher Robert Maxwell pushed a yellow button to start the presses Thursday after taking over the strike-bound paper.A smiling picture of Maxwell, a signed editorial and his name in three places on the front page left no doubt who was boss.

Maxwell, whose worldwide operations are headquartered in London, stepped in as the paper's buyer of last resort, saving the paper in return for substantial concessions in new union contracts.