Trade representatives from Mexico, Canada, France and Japan will take part in the 11th annual World Trade Seminar on Thursday, April 4, at Utah State University.

They will be joined by U.S. business people active in the world marketplace, including Richard Alberding, executive vice president of marketing and international sectors for Hewlett-Packard, and Erwin von Allmen, president of W.C. Smith Inc.Alberding will be opening speaker of the seminar at 8:30 a.m. in the Eccles Conference Center. He has been involved with Hewlett-Packard marketing in Europe, Canada and Latin America and his talk is "A Global Perspective to Business."

Von Allmen runs America's most diversified manufacturer of production machinery for the candy and specialty bakery trade. Under his leadership, W.C. Smith has won the President's "E" Award for outstanding export performance. He will talk about the European Common Market. He speaks at 9:45 a.m.

The foreign government representatives will take part in panel discussions scheduled for late morning and early afternoon sessions. The panels are concurrent but each is held twice.

Nobuyuki Kodaira, director of industrial research for the Japanese Export Trade Organization, will be on a panel with Joseph Cannon, president and CEO of Geneva Steel, and James Herrin, trade executive with Utah's International Business Development. Their subject will be the Pacific Rim.

Talking about North America will be panelists Hector Mena, consul general of Mexico; Paul Donohue, Canadian deputy consul general; and Mike Taggett, president of Chums Limited.

French Trade Consular Patricia Pouliguen, Vince Rhoton, regional sales manager for Lifetime Products, Inc., and Steve Price, international trade officer for the U.S. Small Business Administration, will join for a panel discussion of Western Europe.

Eastern Europe will be handled by Peter Weaver, president of Marker USA, and Ross Taylor, vice president of Eastern European sales for Weiler & Company.

The seminar is co-sponsored by USU's Partners in Business program, the Small Business Administration, the World Trade Association, U.S. Department of Commerce, State of Utah division of economic development and by an internationalization grant from University of Utah and BYU.