The Canada Cup, Hollywood movie projects and rare coins aside, the new owners of the Toronto Argos promise to be heavily involved in promoting their product.

Wayne Gretzky, the NHL's all-time leading scorer; John Candy, who played high school football in Toronto; and Bruce McNall, millionaire coin dealer and owner of the NHL's Los Angeles Kings, promised at a packed news conference Monday they will make each Argo game a family-oriented event."We have to get involved in the community," Candy said. "We have to get back to when it was exciting to go to a game."

Nationally . . .