VITAL STATISTICS

Age: 38.

Where born: Ridgewood, N.J.

Family: Wife Robyn J. Veenema.

Education: Bergen Community College, associate degree in retail marketing, 1973. Grade school: Eastern Christian School System.

Primary products: Marketing of Summit County and Park City.

Primary markets: Our winter product is promoted to the entire nation. However, this past year Southern California, Orlando and Chicago were specifically targeted. Summer is divided into many targets but the primary focus is the Wasatch Front and Arizona featuring our town's special events.

Number of employees: 14 full-time and five part-time. Annual sales: $1.5 million.

PERSONALITY PROFILE

First "real" job: Ski instructor at Mt. Peter Ski Area, New York.

Management style: Very relaxed with an emphasis on letting people manage themselves. Listen, ask questions and be aware of what is going on in all departments. Be prepared to step in at any time.

Strategy for success: Spend time with our membership and put together programs which are important to the success of their business. My policy is to be honest, straightforward and accomplish whatever I commit to.

A memorable failure: Trying to remodel a house.

Heroes: Jimmy Buffett. Leisure time and hobbies: Tennis, golf, skiing,camping, mountain biking and playing with my dog. Favorite book and movie: The Prince of Tides by Pat Conroy; Camelot.