Now that the Utah Information Technologies Association has been formed, the next job is to attract information-technology companies and people to become members, according to Peter R. Genereaux, president of the Executive Resource Group.

Genereaux, who has been proposed to become the association's executive director, told members of the Pioneer Partnership the association has assumed responsibility for Utah's information-technology industry de-vel-op-ment. The association is governed by a board of trustees that soon will announce the dues structure to belong.Formation of the association comes on the heels of preparation of a report by the Information Technologies Industry Development Task Force. The report was given to Gov. Norm Bangerter several days ago.

The task force confirmed the information-technology industry in Utah is large and growing. Not including most retailers, dealers and distributors, there are about 400 companies employing 31,000 people who earn an average annual wage of $30,000, 59 percent higher than the state's non-agricultural wage of $19,500.

Those working for these companies are paid $931 million in direct wages, the report said.

One of the goals of the task force was to identify the information-technology firms located in Utah and determine their status as a new or firmly established company. Another goal was to identify key industry needs and translate the needs into objectives that would help the industry.

Objectives outlined in the report were helping market Utah products and services inside and outside Utah; help train, attract and retain senior business management, marketing and sales personnel; help attract capital; and help maintain Utah as a desirable place for companies to start, grow and stay in Utah.

Task force members said they were particularly interested in seeing that the objectives outlined in the report were carried out through action items undertaken either by the industry or the new association.

To help market Utah information-technology products and services, the report suggests developing a data base of businesses and a description of their products and services, identifying businesses in need of specific products and services and establishing forums to inform people of Utah's businesses and what they have to offer.

To help train, attract and retain management people, the report suggests conducting a study of senior business management, recommend and foster training programs to meet training needs, maintain a working relationship with educational organizations and develop a pamphlet that highlights the available business management and marketing and sales training programs in Utah.

As a mean of attracting capital, the report suggests soliciting Utah information-technology companies to submit their financing and business plans to the association, identify and inform capital sources inside and outside of Utah that seek investment opportunities and educate company leaders on how to obtain capital.

To help maintain Utah as a desirable place to locate and remain, the report suggests a catalog of information-technology research projects at the universities, encourage universities to continue transferring research technology into actual companies, involve company leaders in attracting businesses and publicize examples of Utah companies that have had success in the state.