University of Utah educators and other universities across the country are combining with leading advertising and marketing professionals this spring in search of the best creative talent on college campuses in the Citibank/Clio College Advertising Awards Program.
The U. is one of 42 schools participating in the 1991 competition. All undergraduates at the school, whether or not they are enrolled in advertising or related courses, are eligible to compete in the awards program alone or as part of a team of no more than three students.With a top prize of $5,000 and a matching grant to the institution, the program asks students to develop an original advertising campaign consisting of one television, one radio and one print advertisement for the Citibank Classic Card offer to college students.
Students on the winning team also will receive an offer of paid summer positions in the marketing department of Citibank Mastercard and Visa in New York and will be honored during the 32nd annual Clio Awards in June 1991.
One student campaign will be selected by educators at each participating school in April with on-campus winners guaranteed $250. The winning campus entries will advance to the national finals in New York City for judging by a panel of advertising creative directors and marketing executives.
In addition to the $5,000 grand prize, there will be a $2,500 second prize and a $1,000 third prize.