"Winners News Network" (WNN) and the "Rush Limbaugh Show" have both returned to Wasatch Front radio. In an industry where nothing except continual change seems to be a permanent fixture, both former radio features have resurfaced, this time on Utah County's KFMY (AM-960), sister station KZOL (FM-96.1)

WNN ("motivational radio"), heard last year on AM-1510 until it was bumped off the air by a "heart & soul" format, airs daily on KFMY from 6 to 10 a.m. and again from 1 to 6 p.m.Limbaugh, heard until late last year on KTKK, is being broadcast live, from 10 a.m. until 1 p.m. KTKK canceled Limbaugh mainly because of poor local ratings but also because the show was apparently alienating much of the station's female audience.

(Nationally, according to Arbitron, Limbaugh's show is heard daily by 1.3 million listeners on 294 stations. Locally, the show had developed a small but loyal audience.)

Limbaugh, 40, is a 320-pound giant who doesn't have any guests on his show - the host is the show. Callers are also meticulously screened to avoid repetition and pauses. Some believe Limbaugh's strange show to be unlike anything else on the radio dial, and Limbaugh himself cautions new listeners that it will probably take them six weeks to understand it.

Limbaugh's talk-radio show has climbed to No. 2, behind only CNN's Larry King. Not bad for a 21/2-year-old show.

A Utah County-oriented sports talk show, hosted by Dick Harmon, Steve Watts and Brent Norton, airs weeknights from 6:05 to 7 p.m. on KFMY.

Although KFMY is currently returning to a simulcast of sister station KZOL (FM-96.1) at 7 p.m., future plans include 24-hour news and information for the AM station. (KFMY was merely a simulcast of KZOL until a week ago.)

"We want KFMY to become `Utah Valley's information radio station,' and we want to hear what listeners want to say," Randy Holman, station operations manager said.

In addition, Holman said that starting on Wednesday, Feb. 6, he will host a special morning program, weekdays 6-10 a.m., instead of having WNN on both morning and afternoon. There would also be either live talk shows or WNN in the evening hours sometime in the near future.

This morning show would be news/information driven, with reports from local mayors, high school and college news, interviews and job reports. There will be no music played, and listeners will have ample opportunity to call in and express their opinions or ask questions during interviews.

KFMY can reach most of Salt Lake County and parts of Davis County during the day with its 5,000 watts of power, but a reduction to 1,000 watts at night pretty well makes it a Utah County-only entity after dark. The station is affiliated with ABC Entertainment Radio Network, which will provide regular national news updates. The station will provide its own local news reporting.

- KCNR (AM-860) - This Cable News Network station has a local news staff of five people, not four, as reported in last week's "Radio Dial."

The one name inadvertently left off the KCNR news staff in a Jan. 25 station profile was Van Williams.

- KRPN (alias "WKRP," FM-92/107.9) - This "Oldies Network" station is the home for some good oldies. It accurately bills itself as "good-time rock 'n' roll" and is one of the few stations that actually take listener requests and can fulfill those demands within an hour or less.

Not only is the music "a blast from the past," but even many of the station's jingles and identifications are highly reminiscent of radio in the 1960s and 1970s, when the old KCPX used such peppy station identifications.

Listening to "WKRP" is time travel into the past. The station, which doesn't spend a lot of time with talk, features plenty of music, played in large, uninterrupted blocks.

KRPN got permission to use the nickname "WKRP" a few years ago. The old TV series, "WKRP in Cincinnati," used the call letters, and an AM radio station in Dallas, Ga., has them as its official call letters.

How big of an audience does KRPN have? Not very large, according to Arbitron. In fact, it's not even ranked among the top 20 stations for adults ages 25-54. However, the station is worth checking out by fan of oldies music.

- KLVV (alias the "Q," FM-99.5) is conducting a listener poll through Sunday, Feb. 3, 6 p.m., on whether or not to play Madonna's songs. The station said it became aware of satanic messages "backmasked" on Madonna's latest three songs three weeks ago and hasn't played any of her songs since, pending a vote of listeners. The station has, however, aired some of the backmasked messages.

KLVV will announce the results of the listener telephone poll Monday, Feb. 4, 7:15 p.m. on Michael Cavanaugh's show.

- BBC cautions on song selection - The British Broadcasting Co. has recommended that its 37-member radio stations be cautious about playing certain songs "at sensitive moments" during the Persian Gulf war, the Associated Press has reported.

The BBC has warned that songs such as "I Shot the Sheriff," "Fields of Fire" and "Killing Me Softly" might be tasteless to air, for example, after a news report on the war in the Middle East. Over 60 such songs were identified by the BBC.