Morris Travel, 240 E. Morris Ave., will enter the Boise, Idaho, market in February as a result of Morris getting an account with J. R. Simplot Co. and a merger with Travel Inc., a 24-year-old agency specializing in business travel.

Mark Slack, Morris' president, said, "We have had a desire to operate in Boise for several years. It is a thriving area for both business and vacation travel and we are delighted about our merger with Travel Inc., an excellent local agency. Additionally, the opportunity to serve Simplot is very exciting for us."Patricia Travis, Travel's owner, said, "Morris brings to our market some unique technology and services for business accounts. When integrated with Travel Inc.'s service reputation, the merged company promises to provide our customers with unmatched programs." She will manage the Boise operation.

Morris had $130 million in revenue in 1990 and ranks as the 22nd largest travel agency in the country. Morris Travel, founded in 1970 by June Morris, has 400 employees in Utah and southern Idaho in 21 full-time offices.

Both agencies are associate members of the Carlson Travel Network, the largest travel agency system in North America, with annual revenue of $3.5 billion and more than 2,000 offices nationwide.