Age: 35Where born: Moab
Family: Husband, Richard; two daughters, Tralaye, 13, and Mallory, 4
Education: Licensed practical nurse, College of Eastern Utah, 1975
Primary products: Fresh-cut flowers and small gift items
Primary market: American Fork and Pleasant Grove
Number of employees: 4
Annual sales: $80,000 gross
First "real" job: Working in a Dairy Freeze in Moab.
Management style: Try to be fair and let employees do their own thing as long as they follow general guidelines.
Strategy for success: Always provide a win/win situation for employees, customers and yourself.
A memorable failure: Ordered too many flowers last Valentine's Day, about 1,000 roses at $2 each. I learned not be greedy - to order less than more.
Heroes: My parents, Charles and Ellen Nordfelt (now deceased), and my husband, Richard.
Leisure time and hobbies: Eating at restaurants, reading historical romance novels (I'm a romantic at heart), going to Lake Powell, skiing and snowmobiling.
Favorite book and movie: "Return from Tomorrow" and "Pollyanna."