VITAL STATISTICS

Age: 47Where born: Salt Lake City.

Family: Wife Pamela and children Amanda, Kellie, Jessica and Matthew.

Education: University of Utah.

Primary products: Industrial tools and supplies.

Primary markets: Utah and Rocky Mountain states.

Number of employees: 100.

PERSONALITY PROFILE

First "real" job: Caddy at the Salt Lake Country Club.

Management style: Hire people who are smarter than you.

Strategy for success: Producers: Do it. Managers: Manage it. Leaders: Decide what it is.

A memorable failure: Trying to manage anything.

Heroes: My grandfather Ruby Orlob, Joe Montana and Jesus.

Leisure time and hobbies: Skiing, cycling and hiking.

Favorite book and movie: TAO of Leadership and Illusions by Richard Bach. Field of Dreams.