VITAL STATISTICS\Where born: Galveston, Texas.\ Family: Wife Miriam and son Richard.\ Education: Degree in marketing and management, Lamar University, Beaumont, Texas.
Primary products: Soft drinks.\ Primary markets: Salt Lake City, Reno and Boise; business in 10 states.
Number of employees: 1,060.
Annual sales: $180 million.
PERSONALITY PROFILE\ First "real" job: Helped on a Coca-Cola truck at age 14.\ Management style: Open, walking around.
Strategy for success: Reliability, dependability and hard work.
A memorable failure: Cannot recall one.
Heroes: President Ronald Reagan.
Leisure time and hobbies: Fishing, golf and woodworking.
Favorite book and movie: James Michener's "Texas."