Beefsticks and chip dips and chocolates with almonds. Cheese balls and fruitcakes and coconut bonbons.

Glaze-covered hamsteaks with pineapple rings.These were a few of our fattening things.

With apologies to Rodgers and Hammerstein, welcome to the post-holiday bulge season in the Salt Lake Valley, when enrollment broadens at Weight Watchers and aerobics classes are filled fat cell-to-fat cell. Oh yes, and all those favorite fatty foods are relegated to the forbidden list.

"I hate January because when I go to the spa all those people are there who made their New Year's resolution to get their bodies in shape," says Wenlyn Walters, a twice-a-week, year-round exerciser. "But then by February, they are all gone and we can get the spa back. I just think: `Get it out of your system and get out of here, so we can get serious.' "

For the local health industry, January brings the annual Winter Fat Sale.

"I would wager to say that we do about 50 percent of our business the first quarter of the year," said Dave Alderman, sales manager at West Valley's Body Talk Health Club. "We're always happy to see January come. We bank on that."

It's a valleywide phenomenon, this annual New Year's fat battle thing: Business bulges from 10 percent to 30 percent in January at the Sports Malls in Murray and Salt Lake City, the downtown YMCA, Fashion Place Spa Fitness Center and The Ladies Club, officials say.

Other diet-and-exercise specialists concur. "Business increases a lot," says Gary Swensen, a personal trainer with Larry Scott Associates.

"We do have a big percent that comes in after the first of the year," says Gwen Murri, leader-trainer supervisor at Weight Watchers.

"Clubs are the busiest in January and probably the least busy in July," says Lynn Calhoon, owner of The Ladies Club.

While some of the lineups behind the exercise bikes can be blamed on the seasonal weather, most health officials agree the weight of a new year and a new resolution powers people to the gym. Unfortunately, a get-fit resolution usually bears less caloric energy than just one glass of eggnog.

"People make a New Year's resolution to lose weight, get in shape, feel better - all that stuff," says John Akers, assistant manager of Holiday Spa. "But most of them don't stick with it more than three months. They all come on strong for a month or two and then are stuck with three-year memberships. It's good for the clubs but not for the people who buy the memberships."

By March, according to Murri at Weight Watchers, those who are serious about getting back in shape are still faithful. The rest have already dropped out.

"The rest of the year, we have to work real hard to develop business," Alderman said, at Body Talk. "The first part of the year it kind of comes to us."