Where born: Nephi.Family: Wife Kathy Deloach Jensen and children Becky, Rachel, Daniel and Leah.

Education: Snow College, 1964; L`institute de Touraine, Tours, France; University of Utah, Bachelor of Science in linguistics, 1967; Columbia University, Juris Doctor, 1971; Master's in Business Administration, 1971.

Primary products: Identifications and solutions to business and legal issues in technology transfer, finance, business combinations, bankruptcy, real estate, tax and privacy/confidentiality.

Primary markets: Computer hardware and software, telecommunications, manufacturing, biotechnology, international, real estate and financial institutions.

Number of employees: 30.

Annual sales: $ N/A.

PERSONALITY PROFILE First "real" job: Janitor and runner in law firm of my father and grandfather, Jensen & Jensen.

Management style: Lead by example. Motivate by encouraging self-realization. Match people's interest and skills with tasks to be accomplished.

Strategy for success: Identify and solve clients' problems by creativity, hard work, skill and loyalty. Manage expectations to obtain mutual satisfaction. Remember the accounting rule "profit" is not cash.

A memorable failure: Fired from a construction job in college for telling foreman my way was better than his.

Heroes: Women: Joan of Arc and Shakespeares's Cordelia from "King Lear." Men: Copernicus, Thomas Jefferson, Armand Hammer, Vaclav Havel and Rumpole of the Bailey.

Leisure time and hobbies: Joke telling, travel, reading, languages, fly fishing and tennis.

Favorite book and movie: Books: Mark Twain's "Huckleberry Finn," Joseph Campbell's "The Power of Myth," Cervantes' "Don Quixote de la Mancha," and Geisland's "The Creative Process." Movies: "Pink Panther," "Evil Under the Sun" and "The Jerk."