Where born: Salt Lake City
Family: Wife Heidi and seven children.
Education: University of Utah, marketing degree.
Primary products: Display materials, store fixtures, convention and trade services and Christmas decorations.
Primary markets: Nation.
Number of employees: 42.
First "real" job: Modern Display.
Management style: Set goals. Have an accounting. Lead by example.
Strategy for success: Always service oriented. Do more than is expected. Be honest and work hard.
A memorable failure: A parade float that broke down halfway down the parade route.
Heroes: My dad, Abraham Lincoln and David O. McKay.
Leisure time and hobbies: Family, gardening and travel.
Favorite movie: Sound of Music.