Age: 54.

Where born: Salt Lake City

Family: Wife Heidi and seven children.

Education: University of Utah, marketing degree.

Primary products: Display materials, store fixtures, convention and trade services and Christmas decorations.

Primary markets: Nation.

Number of employees: 42.


First "real" job: Modern Display.

Management style: Set goals. Have an accounting. Lead by example.

Strategy for success: Always service oriented. Do more than is expected. Be honest and work hard.

A memorable failure: A parade float that broke down halfway down the parade route.

Heroes: My dad, Abraham Lincoln and David O. McKay.

Leisure time and hobbies: Family, gardening and travel.

Favorite movie: Sound of Music.