Already having been featured in a front page article in the New York Times sports section last Sunday, Shawn Bradley takes his act to Broadway with the rest of the BYU basketball team this week.

The Cougars will participate in the annual Holiday Festival tournament, which will be played Thursday and Saturday at Madison Square Garden. BYU has a tough task, being paired with 12th-ranked South Carolina in the first round (7 p.m. MST) Thursday. The first game pits Maryland against host Rutgers. Winners and losers meet Saturday night.BYU Coach Roger Reid and his Cougars flew in to New York late Tuesday night. They were to spend time Wednesday checking out the sights and in the evening participate in a fireside involving Coach Reid's son Randy, who is on a mission in nearby New Jersey.

"It's a great opportunity to be able to go back to New York and see the sights," said Reid. "Being able to play in Madison Square Garden against some great teams in a nice opportunity for our basketball team."

The Cougars will be trying to find a more secure identity for themselves in their final tuneup before Western Athletic Conference play opens next week. The 6-5 Cougars have alternated between very good and medicore all season.

"We've got to get more consistent," said Reid. "We've been too up and down this year."

The Cougars have been led by Bradley, who leads the team in scoring (18.3), rebounding (9.2) and blocked shots (6.3). The New York Times article dealt as much with Bradley's personal life, such as his plans to serve an LDS mission next year, as it did with his exploits on the floor.

Although Bradley had some Eastern exposure already earlier this month in Philadelphia when BYU played LaSalle, this will be a chance to show off before the influential New York media.