Robert A. Reich has been appointed as new assistant marketing director for the Utah Shakespearean Festival for the 1991 "Thirtieth Anniversary Season."
Reich comes to the festival from the Tacoma Actors Guild in Washington, where he was director of marketing and public relations. While there, he helped increase ticket sales by 36 percent over previous years and increased subscription ticket sales by more than 15 percent.As assistent marketing director for the UFS, Reich will work with newly appointed marketing director, Roger Bean, to increase 1991 festival attendance by a projected 20 percent.
Brochures detailing dates and events for the 1991 season are now available.
Plays being produced this season are "Death of a Salesman," "Hamlet," "Misalliance," "The Taming of the Shrew," "Twelfth Night" and Ben Jonson's "Volpone."