Whenever Barbara Bush turns back her cuff or presses her wrist, she may be thinking of the U.S. forces her husband has sent to the Persian Gulf.

That's because she wears a constant reminder - a nickel-plated copper bracelet inscribed with the words "Operation Desert Shield, A Call to Freedom."Bush said she likes the bracelet because it brings her thoughts frequently back to the troops that she and President Bush visited in Saudi Arabia at Thanksgiving.

The bracelets are being sold by a McLean, Va., couple through a non-profit foundation. Part of proceeds help fund a phone message line for U.S. troops stationed in the gulf.

Business has boomed since the first lady showed off her bracelet.