Age: 40.Where born: Salt Lake City.

Family: Wife, the former Carolyn Winder, and children David, Elizabeth, John, Mark, Matthew and Rebecca.

Education: Brigham Young University, master's of education in adult education administration, 1980; University of Utah, bachelor of science, political science, 1974 (cum laude); and special certificates in international relations, secondary teaching and graphic arts industrial instruction.

Primary products: Statewide organization representing manufacturers and related business since 1905.

Primary markets: Utah.

Annual sales: n/a.


First "real" job: Deseret News carrier for five years starting in fifth grade.

Management style: "Do it," founded on stewardship theory.

Strategy for success: Commitment to detail, goal/value-based effort and post-event/project evaluations.

A memorable failure: Lost student body president election in high school.

Heroes: My father, David Melvin Bunkall, for his example of hard work and ethics.

Leisure time and hobbies: Family, travel and art.

Favorite books and movies: Books: The Agony and Ecstasy by Irving Stone and All I Really Needed to Know I Learned in Kindergarten by Robert Folghum. Movies: Gandhi and Star Wars.