They're feeling mighty proud here in B-TY-U land. Word that Ty Detmer is this year's Heisman Trophy winner spread from one end of the valley to the other as fast as a wave circles Cougar Stadium.

And just to top a great day off, the moon that rose over Provo early Saturday evening was blue - call it BYU blue. Many residents made sure they were in front of a television set for the big moment. Shoppers at the Orem Shopko gathered in the store's electronics department at 4:30 p.m. to watch one of a dozen televisions tuned to the Heisman announcement. Brent Harker, Brigham Young University spokesman, was there."A big cheer went up all over Shopko," he said. "It was like a small taste of the stadium. There were small scenes like that all over town." At University Mall, more than 100 people poured into Pro Image, a sports memorabilia store, to watch the announcement on the store's television. Latecomers spilled out into the hall, where they shouted for store personnel to turn the sound up: they wanted to hear the news live.

When the announcer named Detmer as the winner, "everybody screamed, saying `Ty is No. 1,"' said Tanya Elkins, a sales clerk. "They stood around for five minutes cheering."

Hat pins adorned with the message "Heisman Trophy - #14" and embellished with a tiny necktie sold like crazy Saturday, Elkins said.

True Cougar fans said there was no way the Heisman vote could have come out any other way.

"That's how it should have been," said Wade Petersen, a junior studying mathematics at BYU. "I think everyone thought he should win."

The thrill of victory brought tears to the eyes of some fans. BYU student Melanie Roberts, who has a class with Detmer, wept with joy.

"But I would have cried more if he would have lost," she said. "I am hoarse from cheering for so long. Ty is such a good guy . . . . I was so proud of him and the team. I almost leaped through the ceiling." Of course, she didn't. What she did is call her brother-in-law, a Wyoming fan, and rub the news in.

Many fans, like Leo M. Probert, praised not only Detmer's talent but his character. Probert is a lifetime member of the Cougar Club and former BYU quarterback himself (1928-32).

"If there was anything honest (about the vote), it had to be Ty," Probert said. "Ty is wonderful because of his disposition and his love for his teammates and his love for all people. He's just a super individual . . ."

Lynn Jensen, financial aid officer at BYU, has missed only three football games in 10 years. The Heisman Trophy seemed to be on everyone's mind on campus last week, he said.

"To have been honored this way is a great credit to the university's football program, to (football coach) LaVell Edwards and certainly to Ty," Jensen said.

At the Cannon Cafeteria, where a poster urged the Cougars to "Un-Ty the Rainbows," students were definitely hyped up.

"It gives us a sense of pride and makes you feel proud to go here," said Jon Cornwall, a junior studying industrial design. "Even though Detmer was the one that got the award, everyone here feels good about it, like we're part of it."

*****

(CHART #1)

Voting results

Voting for the 1990 Heisman Trophy, with first, second-and third-place votes and total points. (Voting on 3-2-1 basis) There are 917 voters.

CANDIDATE 1st 2nd 3rd TOTAL

TY DETMER 316 208 118 1482

RAGHIB ISMAIL 237 174 118 1177

ERIC BIENEMY 114 153 150 798

SHAWN MOORE 46 96 135 465

DAVID KLINGLER 7 27 50 125

HERMAN MOORE 6 14 22 68

GREG LEWIS 4 5 19 41

CRAIG ERICKSON 0 6 19 31

DARREN LEWIS 0 9 13 31

MIKE MAYWEATHER 3 4 3 20

*****

(CHART #2)

Heisman voting, by region

WEST

DETMER...267

Ismail...175

Bieniemy...149

MIDWEST

DETMER...234

Ismail...226

S. Moore...126

NORTHEAST

DETMER...230

IsmaiL...215

Bieniemy...92

SOUTHWEST

DETMER...256

Bieniemy...209

Ismail...134

SOUTH

DETMER...259

Ismail...206

Bieniemy...111

MID ATLANTIC

DETMER...236

Ismail...221

S. Moore...149