"The Q" (alias KLVV, FM-99.5) finally has a permanent morning show host (6-9) with "Donald Trump." Of course, he isn't the former billionaire Trump, but this Utah radio veteran is using the famous name as his radio stage title simply because people are familiar with it, according to Starley Bush, the station's general manager.

Utah's "Trump," with 25 years of broadcasting experience, has worked in some of the nation's biggest radio markets, including Los Angeles and Houston. He started his morning show Nov. 19, and despite his colorful nickname, he does have a very pleasant voice and likable radio style that should be a hit with morning listeners.Holly Derum is doing the weather, traffic and news during "The Q's" morning hours with Trump. She previously did the midday show. Hank Hathaway does local sports for KLVV.

The remainder of "The Q's" personality lineup is:

Middays, Cindy Lee; afternoons, Chuck Jackson; evenings, Tony Rumfallo; and overnight, Michael G. Cavanaugh.

Bush reports that the station's new format, basically the "top 40 hits" music that the old KCPX used to have, has been well-received by listeners. The station switched from a love songs format in early October.

"The Q" also has a large cash giveaway contest under way that will award $10,000 to the listener who is phoned by the station and who correctly names the previous 10 song titles and artists played on KLVV.

- REMOTE BROADCAST - Before the arrival of Trump 11 days ago, "The Q" had two morning hosts who, although they were no strangers to Utah, weren't living in the Beehive State.

Glenn Beck and Pat Call were doing an unusual, remote, syndicated broadcast from the eastern United States and sending it back to KLVV.

The prerecorded Beck-Call show from Baltimore had drop-in bits of dialogue geared for Salt Lake listeners. This unusual setup used KLVV as its pilot station and may clear up why some listeners were confused by the non-Utah humor and style on the show.

"We felt it would be better to have a local show by people who live and know the market," Bush said about making the switch from Beck/Call to "Donald Trump."

Beck worked for the old "K-96" in Provo during the early 1980s and then went on to become a morning deejay in such cities as Louisville, Phoenix, Miami, Houston and currently "B-104" in Baltimore.

Call, the former Pat Gray, did mornings at KMGR and KZHT prior to joining Beck in Baltimore.

- KSL radio (AM-1160) has started its 23rd annual "Quarters for Christmas" campaign to raise money to buy shoes for needy Utah children.

The station is inviting the donations of pocket change from all listeners until Christmas. This holiday fund-raising event started in 1967.

Contributions are accepted at KSL Radio, Broadcast House, 55 N. 300 West. More information is available by calling 575-7600.

- KCPX (K98.7, FM) - is hoping to make sure that hundreds of homeless animals at the Humane Society of Utah will not be forgotten during this holiday season. The station is sponsoring the Society's annual "Christmas for the Animals" Saturday, Dec. 8, 10 a.m.-3 p.m., 4613 S. 4000 West.

"We are asking people to bring gifts for the animals at the shelter," Jay Kelly, program director for K98.7, said. "Blankets, cleaning materials, toys, cat litter, puppy chow, kitten chow and cash donations are needed."

Those who bring a gift to the shelter can register to win their choice of any pet in the shelter, with K98.7 paying for the fees. There will also be refreshments and prizes.

- KLO (AM-1430) - Morning host Len Allen asked listeners last week to donate turkeys for a special Thanksgiving dinner at St. Ann's mission for homeless people. The turkey raiser was a success - 93 turkeys were donated.

- KUER (FM-90.1) - "Jazz from the Manchester Craftsmen's Guild" will air Saturday, Dec. 1, 9-10 p.m., with the Jim Hall-Ron Carter duo.

The station is also in the midst of its "Twilight Chamber Music Series," a program to benefit the homeless through the Utah Symphony Orchestra and friends.

- CORRECTION - Several times in the past month, I've erroneously mentioned that the Winners News Network ("WNN") used to be on AM-1550, now KZQQ (all-Spanish). WNN was actually previously heard on AM-1510, now KLLB (heart & soul format). WNN can currently be heard on KFMY (AM-960). Sorry about the confusion.