Age: 39.Where born: Santa Monica, Calif.
Family: Wife Cindy and daughter Megan.
Education: Bachelor of arts in history and certificate in Russian and Eastern Europe studies, both from California State University-Long Beach.
Primary products: Macintosh computers, printers, peripherals and software.
Primary markets: Business, education and consumer markets worldwide.
Number of employees: 11,500 corporate, 9 in Salt Lake City.
Annual sales: $5.2 billion.
First "real" job: Costumed character in the entertainment division of Disney.
Management style: Leader and coach first, administrator second.
Strategy for success: Empower employees with responsibility and accountability. Allow them to create an intimacy with their jobs.
A memorable failure: Attempting to create a blackjack probability calculation program. The reality check got expensive.
Heroes: Those who dream big then build big for society.
Leisure time and hobbies: Skiing, golf, basketball and "Macintoshing" after hours.
Favorite book and movie: Jitterbug Perfume by Tom Robbins and The Natural and Field of Dreams (quests that grab your heart.)