Age: 55.Where born: Winnemucca, Nev.
Family: Wife Shirley Cutler and children Ann, 20; Jill, 20; Bill, 17, and Brandon, 13.
Education: Juris Doctor, University of Utah, 1961.
Primary products: Bottled water, high-quality water treatment equipment manufacturing, sales and service.
Primary markets: Bottled water: Intermountain area. Water treatment: Intermountain area and Rochester, N.Y.
Number of employees: 85.
Annual sales: $9 million.
First "real" job: Bellhop at the Newhouse Hotel during high school, brigade legal officer while in the U.S. Infantry School.
Strategy for success: Absolute integrity of people, program and products.
A memorable failure: Loss of election for student body president in high school.
Heroes: My mother, Neal A. Maxwell and Lew Zundell.
Leisure time and hobbies: Spending time with family, tennis, snow and water skiing, travel, reading and classic music.
Favorite book and movie: Bible. Lost Horizons.