VITAL STATISTICS

Age: 55.Where born: Winnemucca, Nev.

Family: Wife Shirley Cutler and children Ann, 20; Jill, 20; Bill, 17, and Brandon, 13.

Education: Juris Doctor, University of Utah, 1961.

Primary products: Bottled water, high-quality water treatment equipment manufacturing, sales and service.

Primary markets: Bottled water: Intermountain area. Water treatment: Intermountain area and Rochester, N.Y.

Number of employees: 85.

Annual sales: $9 million.

PERSONALITY PROFILE

First "real" job: Bellhop at the Newhouse Hotel during high school, brigade legal officer while in the U.S. Infantry School.

Strategy for success: Absolute integrity of people, program and products.

A memorable failure: Loss of election for student body president in high school.

Heroes: My mother, Neal A. Maxwell and Lew Zundell.

Leisure time and hobbies: Spending time with family, tennis, snow and water skiing, travel, reading and classic music.

Favorite book and movie: Bible. Lost Horizons.