A video that promotes agriculture in Millard County, costing about $75,000 to produce, has had it first screening.
The film is the first of two scheduled for production in connection with the county's industrial development program, according to Robyn Pearson, county administrator. The second video will extol the county's advantages for industry and business. It will be completed and ready for showing and distribution next summer.Congressman Jim Hansen, R-Utah, State Department of Agriculture Director Miles "Cap" Ferry, representatives of the state and local Farm Bureau organizations and cattlemens' associations were on hand for "unveiling" of the film at the new fairgrounds exhibition building in Delta. The event was capped with a buffet dinner.
Pearson said PacifiCorp and Utah Power & Light Co. paid for most of the costs of producing the video. The county paid $12,500, $10,000 of which was received as a grant. A year was required to complete the film, produced by PacifiCorp.
This is the second economic promotional video that has been produced in Utah by the corporation. The first was for Utah County. PacifiCorp has made similar videos for entities in other states served by the utility.
Millard County officials hope the videos will get national recognition for the area. The county exports considerable tonnage of hay and grain as well as large numbers of cattle to other areas.
The video promotes the "value-added" aspects of agriculture, where the concept is to keep jobs in the county and export finished products rather than raw materials, Pearson said.
About 500 copies of the film will be distributed to chambers of commerce, agriculture departments in Utah and Western states, and to people who live elsewhere but have ties to Millard County.
Videos will also be sent to areas in California and Idaho where interest has been shown in possibly relocation dairies to Millard County. Copies may be requested through the county administrator's office.
The second video will be themed with "Millard County: An Environment That Works." It will contain the same footage as the agriculture film, with a showing time of about 15 minutes.