HomeClub, the company based in Fullerton, Calif., that operates home improvement warehouse stores, will discontinue its dual pricing for members and non-members effective Nov. 23.
James Halpin, president of the 7-year-old HomeClub, said the company is using the two stores in Salt Lake City - 5585 S. Redwood Rd. and 4637 S. 900 East - to see if dropping the "member" concept would eliminate confusion and help business.Members currently pay a fee to join, then buy at five percent lower prices than non-members. But Halpin said the concept has led many people think to they can't shop at the stores unless they are members.
Under the new system, he said, all HomeClub shoppers will pay the same prices formerly paid by members only.
For those who have already bought a membership, pro-rated vouchers will be sent to members that they can use at the stores.
If successful in Salt Lake City, Halpin said memberships may be dropped at the company's 65 warehouses in 10 western states. The company is a subsidiary of Waban Corp., Framingham, Mass.
Halpin said the company is pleased with the Salt Lake market and expects to open more HomeClub stores in a year or two.
The two Salt Lake HomeClubs will hold a two-day "Farewell to Membership" celebration Nov. 23-24 with "personal appearances" by television cartoon stars Homer and Bart Simpson. Live bluegrass bands will play for customers and some $1,500 in prizes will be given away.