Dr. Oliver Preston Robinson, Ph.D, age 87, died November 10, 1990, while hospitalized, in Salt Lake City, Utah. He had suffered a heart attack on November 1st.

Born June 25, 1903 in Farmington, Utah the seventh of nine children, to James Henry and Romania Elizabeth Chaffin Robinson. Married Christine Hinckley on September 16, 1929 in the Salt Lake LDS Temple.Dr. Robinson received a bachelor's degree from BYU in 1928 and a master's degree from New York University. He received a doctorate degree in marketing and retailing in 1935 from NYU where he also was a professor until 1947. He then became Professor and Department Head of Retailing at the University of Utah. He was in charge of retailing at Hofstra College, Hempstead, New York (1934-1937); an instructor at the University of Newark, New Jersey (1935); in charge of marketing instruction, National Institute of Credit (1935-1946).In 1950 he was assistant manager at the Deseret News and, in 1952, general manager of Deseret News Publishing Co. and editor of the Deseret News. Member of the board, secretary of the Newspaper Agency Corporation, and was also affiliated in various capacities with Deseret Book Company, Publisher's Paper Company, Utah Manufacturers Association, and the National Safety Council.

From 1956 to 1964 he served as a civilian aide to the Secretary of the Army. In 1967, he became Chairman of the Board of Promised Land Publications. Jointly with his wife, he completed more than ten books on religious history, political and professional topics. He was the author or co-author of many books on marketing, merchandising and salesmanship and has written a number of publications on the Dead Sea Scrolls.

Active in the LDS Church, he served a mission to France (1924-1927); as a member of the Sunday School General Board; and as mission president with his wife, he presided over the British Mission (1964-1967). He has been a member of the Federal Heights Ward Bishopric, a High Priest Group presidency member in the Emigration Stake, and with his wife, historian for the Murray 23rd Ward.

He has served his community and country in such positions as assistant director, War Training Center at NYU; as president of the Youth Tobacco Action Commission; as a member of the USO National Council; as a recipient of the national Allstate Crusade America Award; as president of the Utah Symphony; member of the Salt Lake Country Club and the Salt Lake Rotary Club. Traveling extensively, he interviewed leaders throughout the world and visited with many heads of state and ambassadors in the Middle East of which he has written numerous articles. In 1962 he moderated a television debate between California gubernatorial candidates Edmund G. Brown and Richard M. Nixon.

Our father has left us a rich and noble heritage. He counseled and educated his children and grandchildren alike. His family will be eternally grateful for his brilliant mind, believing spirit, and familial devotion. He has and will continue to bring out the best in all of us. May our lives and those of our descendants honor his memory.

He survivors include his wife, Christine; three children, Miriam Flanagan of Alameda, California; Bruce Hinckley Robinson, Palo Alto, California; and Christine Carol Burton, Pleasanton, California; 13 grandchildren and 10 great-grandchildren. Also surviving is a sister, Afton Riches of Denver, Colorado.

Funeral services on Tuesday, November 13th, at 12 noon, in the Murray 23rd Ward Chapel, 755 East Three Fountains Drive. Friends may call at the Larkin Mortuary, 260 East South Temple, on Monday evening 6:30-8:30 pm, and at the Ward on Tuesday, 10:30-11:45 am. Burial will be in the Farmington City Cemetery, Davis County, Utah.

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